Farmers Pay Too Much
for Crop Inputs

Paradigm Inputs Certified Premium Generics are the lowest-cost crop input products in the Canadian market.

Paradigm Inputs is doing things differently.

We examined every step in how crop inputs reach farmers and rebuilt the flow to make farmers more profitable.

The New Paradigm

Three pillars that lower crop-input costs without compromising chemistry.

A new way of delivering crop inputs

Efficient Operations

We removed the infrastructure, inventory, and capital overhead that make Canadian crop inputs expensive.

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The same chemistry at a better price

Premium Generics

The same active ingredients that farmers know and trust, without the brand premium.

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Local Connections

Independent Brokers

Instead of a traditional retail network, our products are sold by people in your community who understand local demands.

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See how it works

Pay for the chemistry, not the layers.

We rebuilt the crop-input supply chain so the savings flow back to the farmer.

The Challenge in Canadian Agriculture

Farmers can't afford to farm

Canadian farmers are at a competitive disadvantage in the global marketplace.

The economics of agriculture are eroding

Global markets, trade and commodity prices are volatile while at home the price of land, equipment and inputs continue to rise. At the same time, crop prices are not keeping pace with production costs and each growing season, margins get thinner.

Unfortunately, for many operations, breakeven is the target.

Reformulated or repackaged chemistry sold at a premium price

Over the past two decades, very few new active ingredients have reached the market. Most investments have focused on reformulations or repackaging existing chemistry rather than investments in new chemistry.

Farmers carry all the risk

Farmers fund the entire crop input system, yet they don't consistently share in the return. Every manufacturer, distributor, retailer, lender and logistics provider depends on the dollars that start on the farm, regardless of whether that farm is profitable. What looks like a simple supply chain is actually a heavy, multi-step network built on infrastructure, inventory and margin, costs that stack up long before product hits the field.

It once made sense when new chemistry required support and investment, but today that same system is still being used, and farmers are the ones paying for it.

The bottom line

Year after year, margins keep getting thinner

BE PART OF THE CHANGE

Pay less for the same chemistry.

Become a Broker

Operate your own input business and deliver Certified Premium Generics directly to your network and neighbours. Build income, autonomy and make a positive impact on your community.

Find a Broker

Purchase the lowest cost premium generics from your local Independent Broker. Start adding more margin to your bottom line today.